Process Work: City of Bend logo
Process Work: City of Bend logo
Embedded Files
Research
Research
I researched existing logos online: the brand's current logo, logos for businesses in the area, and logos for cities with a similar audience. I also researched the history of the city and some of the features that make it remarkable.
I researched existing logos online: the brand's current logo, logos for businesses in the area, and logos for cities with a similar audience. I also researched the history of the city and some of the features that make it remarkable.
Word Lists
Word Lists
I made word lists to generate ideas for shapes and themes.
I made word lists to generate ideas for shapes and themes.
Sketches
Sketches
Loose sketching helped solidify my ideas and visualize how they can translate into a logo.
Loose sketching helped solidify my ideas and visualize how they can translate into a logo.
Concept 1
Concept 1
The first concept Is based on the Deschutes river water.
The first concept Is based on the Deschutes river water.
Concept 2
Concept 2
I explored an alpine tree wordmark.
I explored an alpine tree wordmark.
Concept 3
Concept 3
This concept began as a snowman character and evolved into a cattle brand lettermark.
This concept began as a snowman character and evolved into a cattle brand lettermark.
Concept 4
Concept 4
Having visited Bend multiple times, the smell of juniper trees is a lingering memory.
Having visited Bend multiple times, the smell of juniper trees is a lingering memory.
Concept 5
Concept 5
The winning concept is a sporty logo featuring Mt. Bachelor.
The winning concept is a sporty logo featuring Mt. Bachelor.
Brand Book
Brand Book
The brand book establishes rules for use of the logo and visual theme.
The brand book establishes rules for use of the logo and visual theme.
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