Branding Process: City of Bend
Branding Process: City of Bend
Embedded Files
Step 1: Research
Step 1: Research
Step 2: Generate Word Lists
Step 2: Generate Word Lists
Step 3: Loose Sketches
Step 3: Loose Sketches
Concept 1
Concept 1
Deschutes river water
Deschutes river water
Concept 2
Concept 2
Alpine tree wordmark
Alpine tree wordmark
Concept 3
Concept 3
This concept began as a snowman and evolved into a cattle brand lettermark.
This concept began as a snowman and evolved into a cattle brand lettermark.
Concept 4
Concept 4
Juniper Tree
Juniper Tree
Concept 5
Concept 5
The winning concept is a sporty logo featuring Mt Bachelor
The winning concept is a sporty logo featuring Mt Bachelor
Final Decision: Brand Colors
Final Decision: Brand Colors
Brand Book
Brand Book
The brand book establishes rules for use of the logo and visual theme.
The brand book establishes rules for use of the logo and visual theme.
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