Branding Process: City of Bend
Branding Process: City of Bend
Embedded Files
Research
Research
Sketches
Sketches
Concept 1
Concept 1
River water
River water
Concept 2
Concept 2
Alpine tree
Alpine tree
Concept 3
Concept 3
Cattle brand
Cattle brand
Concept 4
Concept 4
Juniper Tree
Juniper Tree
Concept 5
Concept 5
The winning concept Mt Bachelor
The winning concept Mt Bachelor
Final Decision: Brand Colors
Final Decision: Brand Colors
Brand Book
Brand Book
The brand book establishes rules for use of the logo and visual theme
The brand book establishes rules for use of the logo and visual theme
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